Purpose: The purpose of this paper is to determine the effects of consumer acceptance of online shopping in\nCameroon by comparing different online product types.\nDesign/Methodology/approaches: The sampling method employed in this study is convenience sampling\nmethod. The descriptive study was carried out in survey method. The research group consisted of total number of\n108 of participants (female 60, n=55.6%; male 48, n=44.4%) and age range is between 20 and 35. A total of 108\nsets of questionnaires were distributed randomly to students in Universities of Buea, Yaounde, Bamendaand working\nadults in Yaounde, Douala and Buea.\nFindings: The relationships of consumer characteristics on their acceptance of online shopping are differ depend\non the product types. For electronic gadgets, the findings remained in line with the overall results. For apparel,\npersonal innovativeness has become insignificant to influence on the online buying behaviours while internet selfefficacy\nhave in turn a significant relationship toward online shopping. Hence, it is concluded that product types affect\nthe relationships between consumer characteristics and attitudes toward online shopping.\nOriginality/value: This study�s research questions and methods are new to the line of consumer perception of\nonline shopping of different product types making it a starting point for further lines of exploration.
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